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H2O Plus Unveils New Look

New tag line talks up marine science heritage.

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By: TOM BRANNA

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H2O Plus has unveiled a new brand image, with a sleek, more stylized and contemporary logo. Set in lowercase type, the loho will appear on all skin care and spa products accompanied by a new tagline, “The Science of Marine Skincare” and reinforce the brand essence, “The Sea is Our Laboratory.” Incorporating both gradated and striated design elements, the packaging evokes the feeling of descending from the surface of the ocean to the dark, rich depths, according to the ...

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